How to find OVERSEAS Distributor or Agent? A Guide
Finding an International Distributor or Agent: A Guide Developing a Market Entry Strategy: Choosing Between Distributors and Agents When expanding into international markets, one crucial decision is determining your route-to-market strategy. This involves considering how you will effectively reach the target market and establish a significant market share. In many cases, opting for a local distributor or agent appears to be the most straightforward approach. From a fixed cost perspective, this strategy carries relatively low risk. However, it's important to understand the distinction between a distributor and an agent, as these terms are often used interchangeably but entail significant differences that require careful consideration. A distributor is a local company that purchases your product, takes charge of marketing and selling it themselves, and becomes your customer within the target market. In exclusive agreements, they may even become your sole customer. You will invoice ...